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TFC 001: Creativity Vs Consistency In Your Business


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Creativity Vs Consistency In Your Business With Katie Wyatt

My first ever guest on the podcast!! It feels exciting and daunting at the same time. I am still getting my bearings as a podcast host but it seems to be getting easier with each interview.

I am super excited for this interview because today’s guest Katie Wyatt is not just an amazing entrepreneur, an inspiring human being but also one of my business besties.

Katie started her journey as a wellness entrepreneur and very early in her business journey she discovered podcasting as an excellent marketing tool. She realised that creating content and marketing her message through a podcast was her zone of genius and boy did she stuck to that!! Katie is a living breathing example of what happens when you align your creativity with consistency.


As a content strategist, I often see my clients struggling with the choice between creativity and consistency. When I start consulting with my clients for their strategic content plan, I often hear them lament about how they can’t stick to a structure or schedule because they are creative entrepreneurs.

That they can blog, record a video or create any other form of content only when inspiration strikes. Yes, consistency of sticking to a content plan, adhering to a structure, batching content etc.can be boring on a day-to-day basis. But if you only rely on creativity, it won’t create the kind of momentum that you need in business.

In fact, it’s the boring day-to-day activities that when done consistency can lead to exciting results in your business. 

In this episode I am talking to Podcasting strategist Katie Wyatt about the battle between creativity and consistency.

Katie is a speaker, writer, coach and trainer par excellence and also my mentor in podcasting. Katie isn’t just building a business she’s building an empire! She’s helping others to build theirs too.

She has grown her authority, influence and online presence rapidly using the podcasting platform. After launching her first successful podcast Empire by Design in 2014, she has made a name in the podcasting world.

She is the founder of the course Podwell for Entrepreneurs to learn to grow their profile and influence with a podcast, and Podcast Empire, a membership community for podcasters focused on growing their audience, converting more clients and creating community.


  1. You will hear about why consistency is sexy
  2. Why creativity and consistency are not mutually exclusive
  3. How being consistent with podcasting changed the game for Katie


  1. Forget about the shortcuts, consistency is the only silver bullet in business.
  2. Choose to be consistent with one platform instead of trying to show up on a ton of different platforms
  3. Putting yourself in a structure will allow you to be more creative : Creation begets creativity
  4. Find the sweet spot between creativity and consistency by finding your own structure, making it fun and creating external deadlines for yourself.
  5. Done is always better than perfect



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