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Magnetic Marketing and Fearless Leadership With Shannon Bush

 

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Magnetic Marketing and Fearless Leadership With Shannon Bush

Marketing. A seemingly innocuous word. In the most simplistic way, you can define it as selling your services and products to customers. But it’s so much more than that, oh so much more.

Marketing is finding the right audience for your services/products, knowing what they need and what they want (yes, sometimes they can be two different things), communicating the benefits of your products in a way that your customers can see an outcome that can change their life and transferring your enthusiasm for your products/services to the customers so that they become your loyal champions. It’s isn’t as straightforward as you thought right?

But honestly, it can be truly simple and effortless if you know the right ingredients to your marketing recipe. According to most management gurus there are 7M’s of Marketing namely ; Message, Market, Mission, Message design, Media Strategy, Money and Measurement.

Our guest today has one more M to add to your recipe. Magnetism!

IN THIS EPISODE 

This week, I am talking to Shannon Bush, founder of creative possibility and Totally Thriving Magazine, multiple award winning business mentor, a best selling author and also another one of my business besties.

Shannon Bush is a business liberator who is determined to bring effortless success to business owners by delivering inventive, creative and consistently refined methods, customised to each client and business. Combining over 20 years of coaching, mentoring, educating and consulting experience along with her family background of small business ownership, makes Shannon the business mentor of your dreams.

Shannon also has her own podcast called Law of effortlessness where she talks about the art of thriving as an entrepreneur and discover the joys of leading a business with more ease, connection and reward.

In this episode we talk about Shannon’s founder story and her philosophy behind Magnetic Marketing. Magnets create a pull process, an attraction that brings things together. It’s totally possible to create the magnetic effect is your marketing toolbox, a magnet which is customised to attract your ideal clients your way again and again.

We also talk about Personal leadership, a zone of genius for Shannon not only because she has written a best selling book about the subject but also because she has developed a signature personal leadership profiling framework. This framework gives you an insight into who you are, as a leader.

 

WHAT YOU WILL LEARN 

1. Twists and turns of Shannon’s #FounderStory: Including how she made her first pitch and sold out her products at 8 years
2. How to unravel your story and make connections to understand your future in business
3. Networking as an introvert
4. Why understanding your style of leadership is SO important

TOP TAKEAWAYS 

1. Blend online with offline : Even though your business is online, take some time to create an offline network and establish human connections. If you are an introvert, create strategies to handle groups of people with things you can do before and after the event.
2. Pick and then stick to a few activities that nurture you and help you recharge your batteries.
3. Being magnetic in marketing means having a quiet sense of confidence about what you want and how you will achieve it, which attracts people effortlessly.
4. Three tips for being more magnetic in business
a) Get out there and be visible
b) Spend some time connecting with things you really love.
c) Give yourself permission to enjoy the journey and work with great mentors who can help you clarify your message.

CONNECT WITH SHANNON 

Website : http://creativepossibility.com.au/

Facebook : https://www.facebook.com/ShannonBushBusinessCoach/

Instagram : https://www.instagram.com/creativepossibility/

Podcast : https://itunes.apple.com/au/podcast/law-of-effortlessness/id1161579424

Facebook Community : https://www.facebook.com/groups/thrivingentrepreneurcircle/

 

CONNECT WITH SWAPNA

Website : http://Swapnathomas.com

Facebook : https://www.facebook.com/theswapnathomas

Instagram : https://www.instagram.com/swapnathomas_

Free Community : https://www.facebook.com/groups/fearlesscreatorsclub/

p.s. Love TFC Podcasts? Review me on iTunes!

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